Jeff came home the other day and informed me that he was visited by two men in red, white and plaid suits. The way he described them, it sounded like they got loose from the funny farm. After determining that he was serious, I asked him if they were dressed like that as a joke. He said no. After a little research, here is what we determined. These gentlemen were sales representatives for Scot Forge and apparently as part of their corporate culture, they all don various forms of tartan on a regular basis. Here is a quote from their website:
Here are a few pictures of these lads and lassies in their work uniforms. All I have so say is I am glad that Jeff does not have a work uniform like this.
Wearing of TartanIn 1977, the company's name was changed from Atlas Forgings to Scot Forge and a Scottish highlander became part of the corporate logo. Not only did the new name reflect then-owner Pete Georgeson's cultural roots, it brought a friendlier, more personal image to mind. Along with the new name came a unique sales promotional tool - the wearing of tartan jackets, ties, kilts, etc. by the personnel. Today, Scot Forge people are easily spotted in a crowd with their bright plaids and it has brought a unifying effect and a certain pride to the employee-owners to be recognized as a member of the "Scot Forge Clan".
Here are a few pictures of these lads and lassies in their work uniforms. All I have so say is I am glad that Jeff does not have a work uniform like this.
1 comment:
I think this uniform is employing a sales tactic known as empathy. We feel so sorry for these poor saps dressed like Blinky the Clown that we buy stuff from them.
Apparently Jeff is immune to this tactic called "empathy."
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